Why does media make such a cry about sledging?

Especially the Indian media....it is accepted that Aussies are favored by the officials during a controversy....but Aussies have been doing this(sledging) even before......this is nothing uncommon......even the Australian will admit it....why is it.always when some aussie says something media highlights it , "Aussies at it again" and shows it and when Indians do something they always try say that he is doing for what Aussies did(when you claim yourself to be a saint , don't do it even if they do).......everybody sledges and misbehave......we are humans and not robots......we cannot play with stitched tongues....even if there is a ban on sledging.......you will find the bowler abusing the wicket-keeper but actually abusing the batsman....and you cannot prove anything.....we have to see other sports...in soccer, or hockey for that matter we have abuses hurled every now and then......Europeans are masters but they have no time bringing controversies on such trivial issues...they get on with the game because it is such a fast paced one..... that they have no time to think of these petty fights......of course the referee is available to handle indisclipline and decision is taken on the spot...nobody talks about what was said between players during the game......the media is just concerned about their players performance......so why cant the media come to terms with sledging in cricket?